On 4th March 2010, McGregors Corporate launched their new strategic plan to staff across all their Midlands offices at Risley Hall in Derbyshire.

The day was lead by Richard Percival, formerly Strategic Director of the sports company Reebok, who has been working with the senior team for a number of months. The company was introduced to McGregors’ new branding and the new website.

The strategy focus presentation outlined how the business aims to grow over the coming years and consolidate the business as a leading adviser to SME/owner managed businesses throughout the Midlands. The plan covered customer and brand, products and services, administration support and people development and processes.

Unusually for accountants, it did not dwell on numbers.

West Midlands Area Director Steven Mugglestone commented: “We have been working to create and launch our strategic plan, which takes on the development of the practice across all areas and involves all of our team across the offices. Our mission statement and how we are building our business is underpinned by a positive message and attitude to working with our clients and our own team. Accountants tend to dwell on numbers, but financial projections do not ensure that you can actually build and develop a business. Our belief is that what we are doing with the strategic plan addresses how we build on our success and help clients build on theirs.”